A brief introduction to network science math in marketing

Holistic Networks in Marketing

The following article is a guest post by Tyler Foxworthy, chief scientist at DemandJump. I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. I've added several links to Wikipedia pages, if you want to geek out on this like I have. The field of network science, which is rooted in statistical physics and graph theory, has emerged in recent years to help us understand how complex networks such as the internet Continue Reading...

Digital Asset Management in the Martech Cocktail

Customer-Centric DAM

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, […]

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Start 2017 with the world’s most famous chief marketing technologist

Mayur Gupta, VP Marketing & Growth at Spotify

Happy New Year, dear readers! What better way to launch into 2017 than revisiting our good friend Mayur Gupta, truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. One is the growth […]

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

Artificial Intelligence and Marketing Complexity

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, Part 3, and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs […]

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5 Disruptions to Marketing, Part 4: Digital Everything

Internet of Things Landscape

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1, Part 2, and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and […]

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5 Disruptions to Marketing, Part 3: Vertical Competition

Vertical Competition in Marketing Technology

Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of […]

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5 Disruptions to Marketing, Part 2: Microservices & APIs

Microservices as an Application Network (MuleSoft)

The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing […]

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5 Disruptions to Marketing, Part 1: Digital Transformation

5 Disruptions to Marketing

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. I believe that marketing is in the middle of five major disruptions that are […]

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A quick tour of measurement for video campaigns

Video Metrics Cycle

The following is a guest post by Steven Wastie, the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. In a recent […]

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The Customer Experience Operating System (CX-OS)

The Customer Experience Operating System (CS-OX)

The following is a guest post by Gerry Murray, research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment […]

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