Call for speakers for MarTech 2017 in San Francisco

MarTech 2017 Call-for-Speakers

Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you're bored, you're doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I'm excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017. Mark it your calendars now — it will be the biggest and best one yet. Two of the ways that it's going to be better are: (1) we are significantly Continue Reading...

An open letter to the editor of AdAge on boring martech

Martech is so boring

Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to respond. First, let me say how influential AdvertisingAge has been to me. Growing up in the 80’s, when my parents ran a small agency, I eagerly read copies at their […]

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Marketing technology utilization takes a major swing upward

Marketing Technology Utilization 2016

Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech (as I not-quite-predicted last year) once I start working on the 2017 version […]

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Odds are your marketing stack is way bigger than you think it is

Marketing technology stacks on your website

As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from […]

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Everybody has a plan — until they get digitally disrupted

Digital Disruption Advantages

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to […]

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Want to learn the truth about marketing technology stacks?

CEB Marketing Technology Study 3

I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape: Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a […]

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MarTech Europe preview: here’s what to expect in 6 weeks

MarTech Europe 2016 — Speakers

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]

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Running marketing like lean software development

Kanban Cumulative Flow Diagram for Lean Marketing

The following article is a guest post by Monica Georgieff, marketing manager at Kanbanize, a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing, I believe there are tremendous opportunities for marketers to borrow and adapt […]

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High-performing marketers emphasize people over data, technology, strategy

People 11X More Important Than Technology in Marketing

“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead Poet’s Society. “But poetry, beauty, romance, love — these are what we stay alive for.” With the latest data from a study on effective personalization by the CEB, I’d riff on […]

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MarTech Europe is just 2 months away, don’t miss out

MarTech Europe 2016 Agenda

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview […]

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