11 Habits of Highly Effective Marketing Technologists

Marketing Technologists Climbing to the Top of Martech Achievement

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He'll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25. Even three years after Scott Brinker and Laura McLellan's HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth. During the same time, the number of vendors in the martech Continue Reading...

The ground truth of marketing technology: our agenda for MarTech West, April 23-25 in San Jose

MarTech West: Marketing Technology Management

We’ve just unveiled the agenda for MarTech West, which is expanding this year to the San Jose Convention Center, April 23-25. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at […]

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The one thing everybody forgets about Gartner’s hype cycle, even in martech

Opportunities in Gartner's Hype Cycle

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — […]

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5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertical Competition (2018 Update), you might want to start there. 4. […]

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3 New Year’s resolutions for your martech stack in 2018

Martech Stack Resolutions for 2018

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work? We interrupt our series on the 5 disruptions to marketing (2018) to bring you these three resolutions for getting the most out of your marketing technology stack in the year ahead — along with specific ideas for implementing them […]

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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update), you might want to start there. 3. VERTICAL COMPETITION (2018 Update) I have […]

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5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. 2. MICROSERVICES & APIS (2018 Update) The rise of citizen technologists — citizen developers, citizen integrators, […]

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5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. Microservices […]

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Amazon and Google now lead two key martech categories as vertical competition heats up

Marketing Operations & Analytics Technology

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading […]

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4 things marketers should do about GDPR now (other than panic)

GDPR and ePrivacy for Marketing

The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure […]

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